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You may consider your Search Engine Optimisation process one of the best if your website figures in the search results of the top search engines on the web like the Google, Yahoo, MSN (now my web search) and AOL. The very first step towards this coveted goal is to make the search engines realize that your website exists so that they start taking notice of it. The process is known as the search engine submission.

Resorting to search engine submission means that the search engines will start taking notice of your website and start indexing it in their respective databases. Most of the leading search engines offer free site submission but do not guarantee automatic indexing of the website. Some of the leading search engines have the major advantage of reciprocity. For example if you are in Google, you also figure in AOL and vice versa. Such collaboration is turning out to be one of the best methods for Internet Marketing.

Gradually however, search engine submission is loosing its sting. A better option to day is the process of Link Building where you build up links with some other sites and get inbound links to your website. Submission to each search engine has to be unique process and will be time consuming.

Linking however could give you a better page ranking. In the process you should beware of such agencies who claim that they will arrange SEO for you by submitting your site to search engines for a paltry fees or even free. Most of these offers are not genuine and resorting to them may have you out of the search engine list altogether.